About us
United by Nature, Powered by Avocado
Murang’a Avocado Farmers’ Cooperative Union Ltd. is a dynamic federation of 17 primary cooperatives, united by a shared vision of improving the livelihoods of avocado farmers in Murang’a County, Kenya. Founded on 17th January 2020, our union brings together over 3,100 members—men, women, and youth—dedicated to sustainable farming and economic empowerment.
We are committed to supporting farmers at every stage of the avocado value chain, from production to market access, ensuring fair prices, reducing post-harvest losses, and promoting sustainable agricultural practices.
Peter Gachau
Our History & Background
Murang’a Avocado Farmers’ Cooperative Union Ltd. was established to address the challenges faced by smallholder avocado farmers in Murang’a County. Recognizing the need for collective action, 13 primary cooperatives came together to form the union, which is now registered with the Commissioner for Cooperatives (Registration No. CS/24768).
Since our inception, we have grown into a strong and vibrant organization, empowering farmers through capacity building, access to quality seedlings, extension services, and market linkages. Our efforts are guided by the principles of cooperation, sustainability, and inclusivity.
4092+
Total Members
3069+
Men Members
1023+
Women Members
17+
Primary Cooperatives
Vision and Mission
Our Vision
A leading cooperative union in productivity and marketing of high-quality avocados and other horticultural produce within east and central Africa
Our Mission
The mission of MAVOC is to enhance the incomes and livelihoods of its members in terms of :
- Facilitating coordinated bulking and collective marketing of agricultural produce
- Strengthening institutional structures and operational capacity
- Promoting comprehensive capacity-building initiatives for farmers
Our Core Values
Our core values are deeply embedded in the implementation of its strategies and continue to guide all operations.
- Honesty
- Democracy
- Fairness
- Self help
- Quality
- Transparency
- Respect
Goals & Objectives
Goals
Our main goals are to enhance the profitability of the union through increased avocado production, value addition, and improved market access; and to build a strong, efficient, and well-governed organization that delivers sustainable and inclusive services to all its members.
Objectives
Our main objective is to strengthen the organizational capacity, production, and market performance of the Murang’a Avocado Farmers’ Cooperative Union Ltd while promoting inclusive services and advocating for a favorable policy environment in the avocado and horticultural sector.
Meet the Board
Peter Gachau Kanyua
Chairman
Provides overall leadership and strategic direction for the Union, represents the Union in high-level engagements, and ensures board effectiveness.
Justus Rukungu
Vice Chairman
Supports the Chairman, stands in during the Chairman’s absence, and provides leadership on various board initiatives.
John Mwangi Wanjeri
Treasurer
Oversees financial matters, budgeting, and accountability for all Union funds and expenditures.
Peter Njuguna Njoroge
Honorary Secretary
Manages board documentation, records meeting minutes, and coordinates Union correspondence.
Supervisory Committee
Staff Members
John Mburu
General Manager
Leads the Union’s strategic implementation and oversees overall operations. The General Manager ensures that Union activities align with its mission to support farmers across Murang’a County.
Ruoho Wangechi
Projects Manager
Responsible for coordinating all Union-led projects, including the Sustainable Avocado Productivity Project and the Pack House Construction Project. Works closely with stakeholders, donors, and farmers to ensure impactful execution.
Dennis Maina
Accountant
Manages all financial activities of the Union, ensuring transparency, compliance, and proper utilization of resources. Prepares regular reports for the board and relevant stakeholders.
Join the Movement for Sustainable Avocado Farming
Empowering over 4,000 farmers across Murang’a County with comprehensive support, training, and market access.
