Unlocking the Economic Power of Avocados
he Avo-Economics model helps Murang’a avocado farmers bridge financial gaps, access markets, and build long-term wealth through cooperatives.
About the Initiative
The Avo-Economics Initiative is a farmer-centered model that addresses the real financial needs of smallholder avocado growers. Developed by Murang’a Avocado Farmers’ Cooperative Union Ltd (MAVOC), it provides structured support through cooperative-led savings groups, enabling farmers to withstand seasonal cash flow gaps, reduce exploitation, and access better markets.
Lets Grow Together
Discover how Murang’a Avocado Farmers’ Cooperative Union Ltd is empowering over 4,000 farmers across Murang’a County with comprehensive support, training, and market access.
